13 Ways Businesses Attract New Customers (Hint: Lighting Helps)
To bring in drive-by customers, a business has to catch their attention fast and give them a reason to stop. These strategies work, and every one of them works better when your property is well lit after dark.
Eye-catching signage
Use clear, bold signs that are easy to read from the road, and light them so they keep working after sunset.
Promotional banners and displays
Banners and flags near the road announce sales and events. Change them often, and make sure they are visible at night too.
Window displays
Show your best products and promotions in your windows and keep them lit in the evening, when they stand out the most.
Outdoor lighting
A well-lit storefront and landscape catch the eye of every driver passing by. A dark building looks closed, even when it is open.
Interactive elements
Screens, demonstrations or interactive signs visible from outside spark curiosity, and good lighting draws attention to them.
Seasonal decorations
Decorate for the season and the holidays. Professional holiday lighting creates excitement and gives people a reason to stop.
Popular items up front
Place your best sellers near the windows and entrance, well lit, to spark interest from the road.
Drive-by incentives
Advertise special offers just for people who stop in, and show them clearly on lit signs.
Sidewalk activity
Promotions or demonstrations in front of your store attract attention. Lit walkways keep them safe and inviting at night.
Fresh displays
Change your displays regularly so both regular and new drive-by customers find something new. Adjustable lighting makes each change stand out.
An open, inviting storefront
Arrange your storefront so people can see inside from the road. Lighting inside and out makes the whole space easy to read.
Social media
Announce flash sales and new arrivals online with your location and good photos. A beautifully lit property makes great night shots.
Drive-thru or curbside pickup
If it fits your business, offer drive-thru or curbside pickup, and light the pickup area so customers feel safe.
Consistency and creativity are key. We offer free nighttime demos for businesses in Naples, Bonita Springs, Fort Myers and the surrounding island and beach areas. Let us help your business shine.